Strategy, storytelling, and systems that move ideas into impact
Areas of Expertise
Custom dashboards in Google Data Studio (formerly Looker Studio), Power BI, or Tableau, connecting GA4, ad platforms, Shopify, Amazon, Walmart, and your CRM into one source of truth. All backed by enterprise-grade analyst support to help you turn insights into actions.
Technical, on-page, off-page, and local SEO, plus answer and generative engine optimization so AI assistants recommend you. Digital PR and reputation management included.
Digital ads and traditional media planned, coordinated, and bought as a single program. Every platform; Google, Meta, LinkedIn, streaming, radio, print, direct mail, and more, all together as part of an integrated approach.
Content strategy, SEO-forward copywriting, photography, video, and social media all under one roof alongside Amazon A+ Content and retailer listing optimizations.
Custom sites, Shopify stores, headless CMS builds on Sanity or Payload built to drive new customers to your business paired with web apps, planned around UX and built for speed, engagement, conversion, and retention.
Senior marketing, business, and financial leadership at a fraction of the cost. Business assessment, growth strategy, roadmaps, and hands-on help putting it in motion alongside your team.
A point of view
Marketing is usually split into specialties that rarely talk to each other. My work starts from the opposite view: the whole picture, anchored in the numbers.
My Approach
I work directly in the tools and the data, from the first audit to the final report.
Spend is sized from margins, customer value, and business stage, not from a percentage-of-revenue rule or platform minimums.
Search, ads, content, web, and data are decided together, so each one makes the others cheaper instead of competing for credit.
How I Work
A quick conversation to talk about your goals, numbers, and how I can help.
Discovery of what work should be done and how big the budget should be to support it
A roadmap ranked by impact and effort, with owners and dates.
Discussion
A quick conversation to talk about your goals, numbers, and how I can help.
Forecast
Discovery of what work should be done and how big the budget should be to support it
Plan
A roadmap ranked by impact and effort, with owners and dates.
Execute
The work gets done by the people who planned it.
Report
On a specified cadence, against the plan, in revenue terms you can act on.
Optimize
Take what worked and do it better, get rid of the rest.
Still have questions? Ask them directly and you'll get a straight answer.
A full-service agency handles strategy and execution across every channel a business uses, rather than one or two specialties. For us that means analytics, SEO/AEO/GEO, paid media, content and media production, web development, UX design, journey mapping, fractional leadership, and more, all planned together so the channels support each other instead of competing.
I typically work with growing consumer brands and service businesses that have outgrown doing marketing themselves, but aren’t ready for a full in-house team.
Annual revenues have ranged from hundreds of thousands to billions.
I am based in Fort Wayne, IN, but have also worked fully remote-friendly, which has allowed me to work with brands all over the country.
Get in touch
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