More qualified traffic
Rank for the searches your customers make when they're ready to buy, not vanity keywords.
Your customers search on Google, check Maps, read reviews and ask AI tools for recommendations. We make sure you show up everywhere they look.
The problem
You can have the best product or service in the region and still lose customers to competitors who simply show up first. Search is changing fast, and most websites haven't kept up.
What changes
Rank for the searches your customers make when they're ready to buy, not vanity keywords.
Unlike ads, strong rankings keep working after the work is done. Every improvement builds on the last.
Positive reviews, credible press mentions, and accurate listings turn searchers into customers before they ever call.
Why Lakefly
SEO is where our founder, Jeffrey Pinnow started and where he still spends the most time: auditing sites, running strategy, and teaching SEO, AEO, and GEO best practices to marketing teams through webinars and on-site trainings.
That hands-on experience across technical, content, off-page, and local SEO means you get a strategist who can diagnose the problem and do the work.
What we do
Crawlability, indexation, site speed, Core Web Vitals, structured data, site architecture, and migrations.
Keyword and search-intent research, page optimization, internal linking, and content that answers what customers ask.
Earn quality links and brand mentions through newsworthy content, media outreach, and relationships, never link schemes.
Google Business Profile optimization, citations, location and service-area pages, and review strategy to win the map pack.
AEO & GEO optimized, structured, clearly written content, schema markup, and authority signals that help AI tools understand, cite, and recommend you.
Titles, bullets, backend search terms, and listing structure that help products rank on Amazon, Walmart, and other retailer sites, with share of search tracked through digital shelf platforms.
Monitor and respond to reviews, build a steady flow of new ones through policy-compliant requests, and fix inaccurate listings.
By the numbers
How we work
Most businesses see early movement within the first 3 months, with stronger gains building over 6–12 months depending on competition and site condition.
Technical crawl, content gaps, local visibility, backlinks and competitors.
What the work should return, and how big the plan should be.
A roadmap ranked by impact and effort, so the best fixes happen first.
Technical fixes, content, local SEO, digital PR and reputation work.
Monthly reporting tied to leads and revenue, then adjust.
Audit
Technical crawl, content gaps, local visibility, backlinks and competitors.
Forecast
What the work should return, and how big the plan should be.
Plan
A roadmap ranked by impact and effort, so the best fixes happen first.
Execute
Technical fixes, content, local SEO, digital PR and reputation work.
Measure
Monthly reporting tied to leads and revenue, then adjust.
Plain & Simple Language
Search has picked up a lot of jargon, and some of it gets used to make simple work sound complicated. Here's what the terms on this page actually mean.
The work that lets search engines crawl, render, and index your site properly: site speed, crawlability, indexation, structured data, internal linking, and redirects. It rarely produces rankings on its own, but unresolved technical problems cap everything else you do.
Making your business understandable, citable, and recommendable to Google's AI results. It overlaps heavily with SEO, but it rewards clear structure, direct answers, and verifiable authority more than keyword placement.
Making your business understandable, citable, and recommendable to AI systems like ChatGPT, Gemini, and Claude chat results. It overlaps heavily with SEO & AEO, but it is harder to track and optimize for as citation in LLMs is the goal.
The set of three business listings with a map that appears above organic results for local searches. It's driven mostly by proximity, relevance, and prominence, which is why your Google Business Profile and reviews often matter more than your website for local searches.
What someone is actually trying to do when they type a query: learn something, compare options, or buy right now. Ranking for a high-volume term with the wrong intent produces traffic that never converts, which is how most businesses end up with a blog nobody buys from.
Experience, expertise, authoritativeness, and trustworthiness: the qualities Google's raters are asked to assess. It isn't a score you can see, but it's why a named author with real credentials outperforms anonymous content on anything consequential.
Digital PR earns coverage and citations by giving publications something genuinely worth writing about. Link building, in the way it's often sold, means buying or trading links. The first builds authority that lasts; the second is a liability waiting to be devalued.
Still have questions? Ask them directly and you'll get a straight answer.
SEO, AEO, & GEO retainers start at $2,500 per month. Cost depends on how competitive your market is, your site's size and condition, and how much content, local, and link-building work is needed.
Most businesses see early progress within a few months and more significant results over 6–12 months. Timing depends on your competition, your site's condition, and how much content and authority you already have.
No. No one can honestly guarantee rankings, because search engines control their algorithms. We commit to proven, guideline-compliant work and transparent reporting tied to traffic, leads, and revenue.
Typically technical fixes, on-page and content optimization, local SEO, link and digital PR work, and monthly reporting. The exact mix depends on what your site needs most, and we'll show you the priorities in the audit before you commit.
Through digital PR and earned coverage: data and stories worth citing, expert commentary, local and industry relationships, and genuinely useful content. We don't buy links or use private blog networks, because both put your site at risk.
Google Business Profile optimization, consistent business listings, location and service-area content, local links, and a review strategy, aimed at visibility in map results and local searches across every area you serve.
Where we work
Based in Fort Wayne, we help businesses across the region and beyond grow their visibility in search.
For local businesses, we build visibility city by city across your actual service area, not just downtown Fort Wayne.
Our home market is Fort Wayne and Northeast Indiana, including New Haven, Huntington, Auburn, Angola, Kendallville, Warsaw, Columbia City, Decatur, and Bluffton. We also serve businesses in Northwest Ohio, Southern Michigan.
Your biggest technical issues, your local visibility, your top keyword opportunities and whether AI tools recommend you. Reply within one business day.
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