A clear growth plan
A practical strategy tied to revenue goals: where to focus, what to stop, and what to invest in next.
Fractional Leadership
Senior marketing and business leadership without a full-time salary. We assess, build the strategy, get it moving and hand it to your team.
The problem
Many growing businesses reach a point where hustle stops working. Marketing, sales, and operations each do their own thing, and the owner is stuck making every decision.
You don't need more tactics. You need leadership that connects them.
What changes
A practical strategy tied to revenue goals: where to focus, what to stop, and what to invest in next.
Priorities, owners, timelines, and metrics, with hands-on leadership to get the plan moving.
Processes, dashboards, and team or vendor structures that keep working after the engagement ends.
What we do
A full review of marketing, sales process, operations, data, competitive position, and your digital shelf on Amazon, Walmart, and other retailers, to find the biggest constraints on growth.
Positioning, target customers, channel strategy across your own store, Amazon, Walmart, and retail (including 1P and 3P decisions), budget allocation, and a prioritized [X]-day and 12-month roadmap.
Acting as your fractional CMO or marketing director: setting priorities, leading your team, and managing agencies and vendors.
Shared definitions, lead handoff processes, CRM structure, and reporting that gets both teams working toward the same numbers.
Streamline the workflows, tools, and automations that slow down marketing, sales, and delivery. [CONFIRM depth]
Executive dashboards and a regular reporting rhythm so leadership can see what's working and decide quickly.
Hiring guidance, vendor selection, and documented playbooks so your team or next hire can own the strategy.
Is this you
Why Lakefly
Most fractional CMOs are either high-level strategists who can't execute or specialists who only see one piece of the business. [YOUR NAME] has led enterprise data teams at two companies valued at roughly $4 billion, with hands-on expertise across analytics, SEO, paid media, content production, and web development. [CONFIRM]
[YOUR NAME] also worked at Advantage Unified Commerce, the commerce agency Advantage Solutions combined with Amp Agency in 2025 to form AMP, supporting consumer brands across Amazon, Walmart, and other retailers. [CONFIRM role, dates, and what you can share]
By the numbers
years of experience
teams led
See the work
Growth assessment findings: A clear read on marketing, sales, operations, and data, with the constraints holding growth back ranked by impact.
Prioritized growth roadmap: Goals, owners, budgets, and timelines for the next 90 days and the next 12 months.
Executive KPI scorecard: The handful of numbers leadership should review each month, and what to do when one moves.
Track record
What clients say
[Testimonial that mentions strategic leadership, clarity, or growth impact.]
[LinkedIn recommendation from a former executive or peer, with permission.]
How we work
A no-cost conversation about goals and whether this is the right fit.
Marketing, sales, operations, data and competitors reviewed in depth.
What the work should return, and how big the budget should be.
A prioritized plan with goals, owners, budgets, timelines and KPIs.
Regular leadership time with your team and vendors to put it in motion.
Playbooks, dashboards, training and hiring support so it continues.
Talk
A no-cost conversation about goals and whether this is the right fit.
Assess
Marketing, sales, operations, data and competitors reviewed in depth.
Forecast
What the work should return, and how big the budget should be.
Roadmap
A prioritized plan with goals, owners, budgets, timelines and KPIs.
Lead
Regular leadership time with your team and vendors to put it in motion.
Transition
Playbooks, dashboards, training and hiring support so it continues.
Engagement models
Best for clarity and a plan before committing to more
Starting at $[X]
Full assessment plus a prioritized growth roadmap. [CONFIRM: fee partly credited toward a retainer?]
Best for ongoing strategic leadership and implementation
Starting at $[X] / [X]
A set number of leadership hours or days each month.
Best for leaders who need a senior sounding board
$[X]
Strategy sessions and decision support.
Plain language
Fractional work only pays off if everyone is using the same definitions. These are the ones that come up most, and what we mean by each.
Fractional CMO. An experienced marketing executive working with your business part-time, on a defined scope, rather than as a full-time hire. The point is senior judgment on strategy, budget, and team decisions without carrying an executive salary before you need one.
Unit economics. What it costs to acquire and serve one customer, and what that customer is worth over time. Every budget decision traces back to these numbers, and the most common reason marketing fails is that nobody worked them out before deciding what to spend.
CAC payback period. How many months it takes for a customer's margin to repay what it cost to acquire them. It determines how fast you can grow without running out of cash, and it's often the real constraint on a business that believes its constraint is lead volume.
Go-to-market strategy. The decision about who you're selling to, what you're promising them, through which channels, at what price. It sits above marketing tactics, and when it's unclear, no amount of campaign execution fixes the result.
Lead definitions (MQL and SQL). The agreed criteria that make a lead worth marketing's follow-up, and then sales' time. When sales and marketing haven't agreed on these in writing, both teams report numbers that look fine while blaming each other for the pipeline.
Scorecard. The short list of numbers leadership reviews on a fixed cadence, with an owner and a target for each. The discipline isn't the metrics, it's the meeting. A scorecard nobody reviews is just another dashboard.
Still have a question? Ask it directly and you'll get a straight answer.
A fractional CMO is an experienced marketing executive who works with your business part-time, providing senior strategy and leadership without the cost of a full-time hire.
Fractional leadership retainers start at $[X] per month, and a standalone growth assessment starts at $[X]. Cost depends on how much leadership time you need each month and how much implementation support is included, typically far less than the salary, benefits, and recruiting cost of a full-time marketing executive.
An agency typically executes specific marketing services. Fractional leadership sets the overall strategy, aligns marketing with sales and operations, and directs the team and vendors doing the work, including agencies.
You get senior expertise for a fraction of the time and cost, with no recruiting, benefits, or long-term commitment. It's often a smart step before hiring full-time, and we can help you hire when you're ready.
Most engagements run [X–X] months: enough time to assess, build and implement a strategy, and hand it off to your team.
Both. We lead implementation with your team and vendors, and can execute specialized work like analytics, SEO, paid media, content, and web through our own services.
You keep the strategy, the documented processes, the dashboards, and the roadmap. We plan the handoff from the start so momentum doesn't stop when we do.
Where we work
Based in Fort Wayne, we work on-site and remotely with businesses across the region. [CONFIRM on-site radius]
Engagements combine on-site working sessions with remote support between them.
Our home market is Fort Wayne and Northeast Indiana, including New Haven, Huntington, Auburn, Angola, Kendallville, Warsaw, Columbia City, Decatur, and Bluffton. We also serve businesses in Northwest Ohio, Southern Michigan, and south central Indiana. [CONFIRM cities]
Thirty minutes on your goals, what's holding growth back and whether fractional leadership is the right next step. If it isn't, we'll tell you.
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