Found in search
Content architecture and copy grounded in SEO research, so what you publish earns traffic for years.
Content & Production
Strategy-first content from a team that understands search and storytelling: copywriting, photography, video and social media, planned to rank and convert.
The Problem
Most businesses know they need more content. The problem is that most content gets made without a plan, so it doesn't rank, doesn't sell, and doesn't look like the brand.
What changes
Content architecture and copy grounded in SEO research, so what you publish earns traffic for years.
Persuasive copy, polished photography, and video that build trust and move people to buy.
One strategy and one creative standard across your website, ads, email, and social media.
What we do
Audience and keyword research, topic clusters, content calendars, and site content architecture that connects publishing to how customers search and buy.
Website copy, landing pages, product descriptions, blog content, email, and ad copy, written for people first and search engines second.
Amazon A+ Content, Walmart item page content, listing copy, images, and product video, managed and syndicated to retailer sites through platforms like Salsify and Syndigo.
Update and improve underperforming content, often the fastest way to win back rankings and traffic.
Studio product photography and on-location lifestyle photography for ecommerce listings, websites, ads, and social media.
Brand films, product videos, commercials, testimonials, and short-form social video, from concept and scripting through editing, with partner crews for larger productions.
Strategy, content creation, scheduling, community management, and reporting for the platforms your customers actually use.
Why Lakefly
Most content providers are either creatives who don't understand search or SEO specialists who can't produce compelling creative. Our founder, Jeffrey Pinnow brings both: a degree in film production, hands-on studio and lifestyle photo and video experience, a copywriting background, and deep SEO expertise.
Where we work
Based in Fort Wayne, we shoot on location across the region and handle writing and social media for clients anywhere.
Our home market is Fort Wayne and Northeast Indiana, including New Haven, Huntington, Auburn, Angola, Kendallville, Warsaw, Columbia City, Decatur, and Bluffton. We also serve businesses in Northwest Ohio, Southern Michigan.
How we work
Your brand, audience and competitors, and what customers search for.
What the work should return, and how big the plan should be.
Strategy, calendars, briefs, scripts and shot lists, approved first.
Writing, photography, video shoots and editing, with reviews built in.
Deliver optimized assets, track performance, refine what works.
Track performance from launch till the first review period
Discover
Your brand, audience and competitors, and what customers search for.
Forecast
What the work should return, and how big the plan should be.
Plan
Strategy, calendars, briefs, scripts and shot lists, approved first.
Produce
Writing, photography, video shoots and editing, with reviews built in.
Publish
Deliver optimized assets, track performance, refine what works.
Measure
Track performance from launch till the first review period
Plain & Simple Language
Content and production both come with language that gets used loosely. Here's what we mean by it, and why each one changes what the work costs or returns.
How your content is organized and linked: which pages exist, what each one is for, and how they connect. Good architecture is why one site ranks for a whole topic while another has forty disconnected blog posts that compete with each other.
A central page covering a subject broadly, supported by deeper pages on specific questions, all linked together. It's how you build authority on a topic instead of chasing individual keywords, and it's how AI systems come to recognize what you're actually an expert in.
Enhanced product page content on Amazon, with modules for images, comparison charts, and brand storytelling below the standard listing details. Walmart has an equivalent on its item pages. It's the difference between a listing that converts the traffic you paid for and one that doesn't.
Everything decided before a camera turns on: the brief, script, shot list, locations, talent, and schedule. It's the least glamorous part of production and the part that determines whether a shoot day costs what it was quoted. Skipping it is why productions run over.
What you're permitted to do with finished assets, for how long, and where. Photography, music, and on-camera talent often carry separate terms. Always confirm this before a campaign, because discovering a usage limit after a launch is expensive.
The gradual decline in traffic a page experiences as it ages and competitors publish fresher work. Refreshing existing content that's already ranking is routinely cheaper and faster than writing something new, and it's the first place we look when organic traffic slips.
Still have questions? Ask them directly and you'll get a straight answer.
Content strategy decides what to create, for whom, and why, based on your goals and search research.
Content creation is the writing, photography, and video itself. Strategy makes sure creation effort goes toward content that performs.
Yes. We write listing copy and produce A+ Content, listing images, and product video built to convert shoppers already browsing Amazon and Walmart, for 1P and 3P brands.
Clients receive usage rights to final delivered assets as defined in the project agreement. Licensed elements like stock footage, music, or talent may carry their own terms.
We may use AI tools to speed up research and outlining, but every piece is written, edited, and fact-checked by a person who understands your brand and customers.
Yes. We handle small and mid-size productions directly and bring in trusted crew and production partners for larger shoots, managing the entire project for you.
Social media management starts at $2,500 per month, based on the number of platforms, posts per month, how much original photo and video is included, and whether community management is in scope.
Price depends on pre-production, shoot days, crew size, locations, talent, and editing or motion graphics. You'll get a detailed quote before anything is scheduled.
Tell us what you need, from website copy to a product shoot to someone owning your social media, and we'll recommend an approach. Reply within one business day.
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